Wikipedia is one of the most used websites that exist. Millions of people rely on the site for credible information as it provides encyclopedias on a number of topics. The information on the site is from diverse disciplines including history, politics, science, education, sports, business, and entertainment. As earlier said, the website has a high user visiting rate and that is one of the major reasons that makes it a perfect marketing platform for a variety of businesses.
Entrepreneurs and business owners have been using Wikipedia for their brands because of many reasons. Wikipedia is a platform that can be excessively rewarding if used for business promotion. The site can come really handy if used for online businesses. This article is going to list down a few major points that make Wikipedia a perfect content marketing tool.
It Makes You More Credible
Wikipedia is one of the very few sites on the internet that are trusted by requires internet users. It has policies specifically designed to maintain the credibility of the information and it allows its users to rectify any misinformation. There is a whole procedure through which the site keeps screening the existing information and makes sure that the new information that is added by its volunteers is correct.
This reputation of the site helps brands who have a page on the site acquire a high status in the public eye. This is because the public often languages a product by observing its internet representation. All in all, having your brand on the Wikipedia adds a lot of value to your brand image and makes it more credible for the audience.
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It is not expensive
Wikipedia page creation is not an expensive procedure as the website allows anyone to contribute new information to the site free of cost. You can create your own Wikipedia page without investing any amount of money or you can hire an expert to write a Wikipedia page for you. Hiring an expert will cost you some amount but it will be still cost-effective comparing the cost invested on other types of content marketing. Moreover, the rewards of this investment will overweigh the investment efficiently.
Wikipedia Pages Help You Maintain a Constant Presence
Internet presence through Wikipedia page allows you to maintain an unceasing internet availability without needing extra labor. Once you have published a Wikipedia page, all you need to do is to monitor the page for any editorial objections from visitors and keep the provided information upgraded. Contrary to this, content marketing through social media or blogging sites requires you to come up with new content regularly.
Strong Impact on SEO
Wikipedia has a huge number of regular visitors who are very loyal users of the site because it is always one of the top search results. Wikipedia has a lot of information and it supports a number of language (301 to be exact) that most of the keywords entered on google or any other search engine are present on the site and that makes it get the topmost search results. This is why a high user having a Wikipedia page of your brand strengthens your SEO strategy.
Wikipedia page allows the consumers to have a constant access to the valuable information about your product. As already mentioned, Wikipedia has a huge and diverse audience who belong to a wide range of cultures, nationalities, lingual identities, and social backgrounds. In marketing, a platform that provides you with such an audience is said to be very effective for extending your product market. Having your page on Wikipedia increases the brand awareness among your international clients and helps you convert more potential customers into loyal consumers.
These are the few profits that you can avail with Wikipedia page creator. There are a plenty of more reasons that makes it a smart choice for the entrepreneurs and established organizations to have a Wikipedia page. It allows the business to grow at an increased rate and influences the sales directly. Moreover, it provides the company with a more stabilized brand image and enables it to acquire a more reliable relationship with its customers.